AI that reads your store—not just the chat bubble
Deep commerce integrations, tool-based agents, and workspace-scoped retrieval engineered together. This is the layer generic helpdesks paste an “AI widget” on top of.
Most platforms sell you three disconnected products: a connector, a chatbot, and a FAQ search. Zellio treats orders, catalog, policies, and conversation as one graph inside your workspace—because that is the only way automation stays accurate when money moves in chat.
Three layers others bolt on. We built them as one system.
Live store fabric
OAuth and webhooks keep Shopify, WooCommerce, and regional platforms in sync. Agents and humans see the same fulfillment, refund, and customer state—async-first so checkout never waits on support.
Tool-gated agents
Agents call validated operations—order lookup, policy checks, handoff—not unconstrained text generation. Built for production queues, not one-off prompts.
Knowledge that matches the catalog
Vector search and articles stay inside workspace boundaries. Retrieval pairs with structured commerce data so answers track sizing guides, warranties, and stock reality.
Same marketing language, different engineering depth
Everything this pillar unlocks for your team
You are not buying a demo—you are buying infrastructure that survives Black Friday and chargebacks.
Encrypted integration secrets
Tokens and webhooks stored with SaaS-grade patterns—not spreadsheets shared in Slack.
Async webhooks & jobs
Heavy work stays off the critical path; conversations stay fast while data catches up safely.
Policy-aware routing
Escalate refunds, legal, or VIP flows without losing thread context.
Grounded suggested replies
Suggestions cite workspace knowledge and live order facts—not generic templates.
Composable workflows
Tie AI outcomes to automations (see Operations & automation) without duct tape.
Built for regulated tone
Review paths when brand or legal precision matters more than speed.
If your AI cannot see the order, it cannot protect the revenue
Commerce-native AI is not a feature toggle—it is architecture. When you are ready to treat support as part of the storefront, this is the page you send your CTO and CX lead.