Two dashboards. One commerce-native platform.
Zellio separates customer-facing CX from back-office operations on purpose, so agents move fast in the inbox while ops teams trust orders, inventory, and finance data.
Built for how e-commerce teams actually work
The Support Dashboard and Ops Dashboard share the same workspace boundaries, stores, and events, but each surface is tuned for a different job.
Omnichannel CX and AI in the thread
Unified inbox, tickets, campaigns, customer intelligence, AI agents with tenant-scoped knowledge, workflows, channel configuration, and store-backed answers where shoppers message you.
- WhatsApp, Instagram, Messenger, TikTok, and roadmap email in one SLA-aware queue
- AI drafts grounded in policies and live order state from your storefront connectors
- Workflows and automation triggered by conversation and commerce signals
- Social moderation and social selling alongside private DMs
Orders, supply chain, and finance in one pane
The ops surface is where merchants run the business behind the chat: orders, refunds and returns, inventory, vendors, purchase orders, shipping, warehouses, accounting modules, analytics, webhooks, and enterprise-grade roles.
- Order, customer, and catalog views aligned with webhook-driven storefront sync
- Returns, refunds, coupons, categories, and operational oversight such as reviewer activity
- Optional accounting: COD settlements, VAT, GL, journal entries, and reports
- Audit log, API keys, integrations, and workspace settings for governance
Who spends time where?
Same tenant, different primary screens. Many roles use both.
| Role / team | Support Dashboard | Ops Dashboard |
|---|---|---|
| Frontline support agent | Primary: inbox, tickets, macros, AI assist | Occasional: order or refund context |
| CX / workforce lead | Primary: queues, SLAs, coaching, quality | Reporting: volumes tied to fulfillment reality |
| Ops / OMS owner | Secondary: threads about shipping exceptions | Primary: orders, returns, inventory, vendors |
| Finance / controller | Rare: billing disputes | Primary: accounting, COD, VAT, reconciliations |
| Owner / COO | Visibility: brand tone, crisis inbox | Visibility: KPIs, audits, integration health |
Analytics and intelligence span both sides
Conversation metrics live next to commerce KPIs in practice: inbox performance, AI usage, campaigns, customer intelligence segments, and ops analytics for throughput.
- Channel mix and backlog trending for staffing decisions
- Customer intelligence for retention-oriented outreach where enabled
- Ops analytics for orders, refunds, inventory movement, and finance snapshots
- Exports and audit-friendly history for disputes and compliance reviews
Governed actions by design
Zellio is multi-tenant SaaS with workspace isolation, granular roles, audit trails where it matters, encrypted secrets for integrations, and AI guardrails so risky replies escalate to humans.