Zee Social · Use case
Turn social comments into private chats
Public comments are discovery; DMs are where carts happen. The gap between them is friction—slow invites, cold handoffs, and lost product context. Bridging that gap is a revenue exercise, not a moderation chore.
Intent is already in the thread
Someone asks price, sizing, or restock under a reel because that is where they noticed you. If the brand replies generically or waits hours, intent cools. Fast, specific invites to continue privately outperform pinned links.
The handoff must carry what the shopper already said. Repeating questions kills conversion.
What automation should respect
Channel rules, blocked phrases, and age-restricted categories need guardrails. Automation should never pressure minors or promise medical outcomes. Templates should be brand-vetted but not robotic.
When confidence is low—sarcasm, competitor bait, coordinated spam—route to review instead of auto-inviting.
Continuing the story in the inbox
Zellio unifies social DMs with WhatsApp and on-site chat so agents see one profile. Product cards, cart state, and order history travel with the thread, turning curiosity into checkout without re-explaining the catalog.
Comments are not support tickets dressed in emoji. Treat them as top-of-funnel sales moments and measure reply-to-DM-to-order, not just response time.
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