Pick the motion that matches your team. Each path maps to Zellio Support, Ops, or both, without generic industry fluff.
These are starting points, not limits. Most brands mix WhatsApp volume, social discovery, and serious ops in one tenant.
When the buyer journey runs through WhatsApp and local checkout, inbox speed and honest order state are everything.
Social discovery, fast DMs, and a storefront that must match what agents say in chat.
Run several storefronts without blending customer data or agent queues across clients.
When refunds, warehouses, vendors, and finance matter as much as the DM.