About Zellio

Built for brands that
sell everywhere.

Every brand we know is drowning in DMs, comments and order questions across six channels — losing revenue while their team copy-pastes answers. So we built the operating system we wished we had.

Start free trial Read our story

The story

From copy-paste hell to a commerce brain.

Modern commerce brands don’t have a marketing problem or a product problem — they have a conversation problem. Customers message on WhatsApp, comment on Instagram, DM on TikTok, and email at midnight, all expecting a fast, accurate answer from someone who actually knows their order.

The tools most teams reach for — generic helpdesks, FAQ bots, copy-paste scripts — weren’t built for commerce. They don’t know what a SKU is. They can’t see an order. They escalate everything, and they force agents to tab between five apps just to answer "where’s my order?"

So we built Zellio: an AI that’s grounded in your store, knows your policies, speaks your customer’s language, and works across every channel they actually use — WhatsApp, Instagram, TikTok, Shopify, email.

“ We’re not building a chatbot. We’re building the layer that runs everything outside your store — so the brand inside the store can keep being the brand.

Instagram DM auto-resolved

Order #1842 · shipped

Grounded in your store data

What we believe

Three principles. Zero exceptions.

They show up in everything from agent design to how we price. If a feature breaks one, it doesn’t ship.

Grounded, never guessing.

Every AI response is backed by a real order, product, policy or KB article we can show the user. No vibes. No hallucinations. Confidence below threshold? It escalates.

→ Why it matters

Speed compounds.

A 60-second setup. Replies in seconds. Onboarding in a day, not a quarter. Friction kills momentum — for your team, for your customer, for us shipping.

→ How we ship

Local by default.

Arabic isn't a translation — it's a first-class dialect. KSA data residency, MENA payment rails, RTL everywhere. Built for brands that actually sell in this region.

→ See trust & security

How Zellio works

From connected store to running itself.

A clear, repeatable path — not a black box. You can see exactly where your data goes and who’s accountable at every step.

Connect your store

OAuth into Shopify, WooCommerce, Salla or Zid, then link the channels your customers use — WhatsApp, Instagram, TikTok, Messenger, email. Your data starts syncing right away.

Ground the agents in your data

Zellio reads your products, orders, policies and knowledge base. Nothing is invented — every reply is traceable to a real record, and confidence thresholds decide when to loop in a human.

Go live across every channel

Agents answer, sell, follow up and ship — across all surfaces, in your brand voice and your customers’ language. You watch it all run from one inbox.

Review the audit log & iterate

Every prompt, tool call and action is logged and reversible. Tune the voice, tighten the guardrails, add workflows — and improve with full visibility.

Built with care

Honest engineering, no black boxes.

The trust isn’t in a logo wall — it’s in how the platform is actually built.

Open agent runtime

Built on Mastra. Bring your own model — OpenAI, Anthropic, or self-hosted open weights. You’re never locked into a single vendor.

Grounded, auditable AI

Answers come from your real data, not guesses. Every action is timestamped, attributable and reversible — nothing happens in a black box.

Isolation & encryption

Workspace-scoped tenant isolation — one agent never sees another store’s data. TLS 1.3 in transit, AES-256 at rest, by default.

Regional residency

Pin your workspace to KSA, EU or US. Your data stays in region — even for backups — and never crosses borders without your say.

What you can expect

A relationship built on transparency.

No vanity metrics, no fine print. Just how we work — and what you can hold us to.

Transparent onboarding

Connect your store and channels, and your first message lands in the inbox the same day. No quarter-long implementations, no opaque setup.

You stay in control

Set the guardrails — when to escalate, what to auto-resolve, which actions need approval. The agents work within the lines you draw.

No lock-in

Bring your own model, export your data, cancel any time. We’d rather earn your renewal than trap it.

Clear, usage-based pricing

You pay for conversations resolved and channels connected — not seats you don’t use. The pricing page is the price you pay.

Want to see what commerce-native AI feels like?

14-day free trial. Connect Shopify in 60 seconds. No credit card. Your first auto-resolved DM today.

Start free trial Book a live demo