Recover abandoned carts

Timing and tone

Immediate pings feel desperate; silence feels neglectful. Space touches across hours or days based on category and AOV. Each message should add information—new review, restock, expiring code—not repetition.

Let shoppers opt out per channel without punishing them on others illegally.

Personalization with boundaries

Mention cart SKUs and sizes, but avoid sensitive inferences. Urgency claims must be true: if stock is not actually low, do not say it is.

Test copy variants; small wording changes swing recovery more than bigger discounts.

Measurement that matters

Attribute revenue to the thread that started recovery, not just the last click. Zellio ties messages to orders when integrations allow so you fund what works.