Solution
Ops-heavy commerce
Pair conversational CX with an ops layer for returns, supply chain, accounting, and webhooks.
What breaks without the right stack
- Support promises refunds that do not match ERP or OMS state
- Inventory and PO visibility siloed outside the inbox
- Finance learns about exceptions only after social escalation
How Zellio fits
- Support Dashboard still handles the conversation; Ops owns authoritative order and inventory motion
- Webhooks and integrations keep both sides eventually consistent
- Accounting modules support COD, VAT, and reporting where your region requires it
- Audit log and roles separate who can move money vs who can message
Where teams live in Zellio
Support stays the voice of the customer; Ops is the system of record for fulfillment and money movement. Zellio links them in one platform.
Dual surface: Support for CX · Ops for truth