Solution
D2C on Shopify (and social)
Store-aware AI, social DMs in one queue, and automation tied to real order state.
What breaks without the right stack
- Instagram and TikTok volume invisible to the same team handling email-era tools
- Promo language in chat that does not match Shopify inventory or policy
- Agents guessing on refunds because the helpdesk imports once a day
How Zellio fits
- Shopify OAuth and webhooks feed the same graph your agents and AI see in thread
- Unified inbox treats Messenger and Instagram as first-class alongside WhatsApp
- Workflows can tag, route, or escalate on commerce events, not just keywords
- Ops surfaces cover refunds, returns, and fulfillment depth when tickets need back-office truth
Where teams live in Zellio
Marketing and CX leads live in Support for launches; ops and finance validate edge cases in Ops with the same order IDs.
Primary: Support · Ops for refunds and fulfillment depth