Classify WISMO, refunds, wholesale, and sales signals on arrival—then route VIPs, flag risky threads, and protect SLAs automatically.
Generic inboxes sort by time received. Commerce inboxes need intent: a refund keyword is not the same as a sizing question, and a high-LTV buyer should not wait behind spam. Zee routing agents read message text, channel metadata, and customer history to place each thread in the right lane before a human spends a second on it.
When triage is honest, downstream AI and macros run on the right subset of conversations—fewer misfires, faster median response, and coaching data that reflects reality.